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Finally, a great IBM ad on TV -- sponsoring Dr. Who no less!

By Andrew Pollack on 05/12/2006 at 09:27 PM EDT

Imagine my surprise at finding IBM commercial on television that (a) was very good, (b) was very well placed, and (c) mentioned collaboration!

Of all places, I was watching Dr. Who -- the new series just over from the UK -- on SF channel and a great deep voiced announcer tag came along and said, in 70's style "Dr. Who is brought to you by...IBM. What makes you special?". We then cut over to a pretty good abstract commercial centered around a water cooler in the desert. The quote "Lets tap into a million person mind" sticks in my memory along with the tagline "Innovation for Collaboration".

Nicely done.

John Head tells me IBM swapped ad agencies -- if true, this may be the first evidence that it was an excellent decision.


There are  - loading -  comments....

My own thoughts on this are...By Bruce Perry on 05/14/2006 at 10:17 AM EDT
I did like the "magic server dust" series, but sponsoring things like Dr. Who
is smart.
My own thoughts on this are...By Mike on 05/15/2006 at 08:34 AM EDT
What great taste IBM have!

A clever move, which is not something I have said often about IBM's past
marketing strategy.
What makes you special?By ALan Lepofsky on 05/15/2006 at 03:44 PM EDT
The adds can be seen here:
http://www-306.ibm.com/e-business/ondemand/us/advertising/advert_helpdesk.shtml

and I blogged about them here:

http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/what-makes-you-special
http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/innovation-for-collaborati
on


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