Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

Finally, a great IBM ad on TV -- sponsoring Dr. Who no less!

By Andrew Pollack on 05/12/2006 at 09:27 PM EDT

Imagine my surprise at finding IBM commercial on television that (a) was very good, (b) was very well placed, and (c) mentioned collaboration!

Of all places, I was watching Dr. Who -- the new series just over from the UK -- on SF channel and a great deep voiced announcer tag came along and said, in 70's style "Dr. Who is brought to you by...IBM. What makes you special?". We then cut over to a pretty good abstract commercial centered around a water cooler in the desert. The quote "Lets tap into a million person mind" sticks in my memory along with the tagline "Innovation for Collaboration".

Nicely done.

John Head tells me IBM swapped ad agencies -- if true, this may be the first evidence that it was an excellent decision.


There are  - loading -  comments....

My own thoughts on this are...By Bruce Perry on 05/14/2006 at 10:17 AM EDT
I did like the "magic server dust" series, but sponsoring things like Dr. Who
is smart.
My own thoughts on this are...By Mike on 05/15/2006 at 08:34 AM EDT
What great taste IBM have!

A clever move, which is not something I have said often about IBM's past
marketing strategy.
What makes you special?By ALan Lepofsky on 05/15/2006 at 03:44 PM EDT
The adds can be seen here:
http://www-306.ibm.com/e-business/ondemand/us/advertising/advert_helpdesk.shtml

and I blogged about them here:

http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/what-makes-you-special
http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/innovation-for-collaborati
on


Other Recent Stories...

  1. 03/26/2019Undestanding how OAUTH scopes will bring the concept of APPS to your Domino serverWhile a full description of OATH is way beyond what I can do in this quick blog entry, I wanted to talk a bit about how "SCOPES" interact with the already rich authorization model used by Domino. Thanks to the fantastic work by John Curtis and his team, the node.js integration with Domino is going to be getting a rich security model. What we know is that a user's authorizations will be respected through the node.js application to the Domino server -- including reader names, ACLs, Roles, and so on. The way ...... 
  2. 02/05/2019Toro Yard Equipment - Not really a premium brand as far as I am concernedDear Toro Customer Service, I arm writing about the following machine: Toro Power Max 1120 OXEModel:38654S/N:31000#### Specifically, bearing part #:63-3450 This is the part ($15 online / $25 at the local dealer) that caused me to raise my objections on-line. This piece of garbage is supposed to be a bearing. It carries the shaft which drives both stages of the auger. The shaft passes through the bearing (which is what bearings do) after the auger drive pulley as the shaft goes through the back (engine ...... 
  3. 10/08/2018Will you be at the NYC Launch Event for HCL Domino v10 -- Find me!Come find me in NYC on Wednesday at the Launch Event if you're there. I really do want to talk to ...... 
  4. 09/04/2018With two big projects on hold, I suddenly find myself very available for new short and long term projects.  
  5. 07/13/2018Who is HCL and why is it a good thing that they are now the ones behind Notes and Domino? 
  6. 03/21/2018Domino Apps on IOS is a Game Changer. Quit holding back. 
  7. 02/15/2018Andrew’s Proposed Gun Laws 
  8. 05/05/2016Is the growing social-sourced economy the modern back door into socialism? 
  9. 04/20/2016Want to be whitelisted? Here are some sensible rules for web site advertising 
  10. 12/30/2015Fantastic new series on Syfy called “The Expanse” – for people who love traditional science fiction 
Click here for more articles.....


pen icon Comment Entry
Subject
Your Name
Homepage
*Your Email
* Your email address is required, but not displayed.
 
Your thoughts....
 
Remember Me  

Please wait while your document is saved.