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Dear Apple, why do you insist on telling me about music I won't buy?

By Andrew Pollack on 11/11/2008 at 09:39 PM EST

Dear Apple -

While it is true that I have in the past purchased iPods, and in one case a desktop computer from you, I have never been even the least bit interested in purchasing music, videos, or other content from your on-line store. Quite aside from the fact that I don't like the way you sell these things, the DRM and the proprietary nature of your gear and software; I simply have no need of your store. I have even less need of your weekly "New Music Tuesday" electronic mail. Why? Because I don't like new music, I don't like your music store, and I don't buy music from you.

Even though I have selected to unsubscribe several times from these messages, you seem intent on continuing to send them to me. If you weren't Apple, this would be spam. It clearly can't be because we're all supposed to be in awe of your marketing prowess. Still, these messages are unwanted and unhelpful. If I have ever given you any click-through acceptance or checkbox indication that I want these emails from you, please consider this message to be my notice rescinding that permission.

Please go away, Apple. I will not be using your iTunes music store.

(Sent to Apple's customer service address).


There are  - loading -  comments....

re: Dear Apple, why do you insist on telling me about music I won't buy?By Dwight Wilbanks on 11/12/2008 at 12:28 AM EST
I purchased an IPOD several years ago for one and only one reason. I
absolutly, under any circumstances, could not understand why people would pay
more for less with the IPOD. I bought one in hopes that it would trigger
whatever excitement it does in others, in me (then I would understand). It
didn't.

My daughters explaination of why she wanted an IPOD made perfect sense, its
cool, everyone has one, etc. I admit that was my driving force back then
too. But what about the adults that buy IPOD (and ITUNES music)?

This is a topic that I've decided to stop trying to understand. I put it in
the same category as George Bush getting a second term. Some people just think
differently.

I can not hope to understand, the market is influenced by these people, and I
as a consumer am taken along for the ride.


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