Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

Speaking at events that are not specific to our industry - Interesting Reaction

By Andrew Pollack on 05/21/2009 at 02:46 PM EDT

Last week, I was in Sacramento to help long time client and friend Laurie Webb with a presentation at the Government Technology Conference. This is a conference entirely geared toward the California state government's I.T. needs. Laurie had taken a booth and sponsorship at the event and had a one hour speaking slot, with the topic "Reaching Citizens through Web 2.0". My job was to help her prepare and deliver that presentation. If that seems a bit outside what you think I do, keep in mind that as a consultant I do not focus strictly on technology. I see my role, very specifically, as doing whatever I can to make my client look good. That could be helping with a presentation, performing a security review, writing software, project planning, or helping to navigate the tricky political waters to get a project approved.

What made this conference unusual for me was that it wasn't geared around any particular product -- IBM's or otherwise. The topic had to be addressed from a planning and policy perspective and be software agnostic. It also meant that the audience was far different from what you'd get at a technology conference like AdminCamp or Lotusphere. Also, as it turned out, Laurie had a family emergency come up while there and had to fly home, so I ended up delivering the presentation in her place (see above -- whatever it takes).

Although the session was fairly small, it was a great group of interested people. We had a very good interactive discussion and that helped me tailor my approach as we moved through the hour. What struck me was how hard so many people in government are working to understand how the social internet is changing the expectations of the end user for what websites do, and how we interact with them. A good example of that is how my own site www.Thenorth.com fails to be much more than a Web 1.0 brochure, while this blog site actually attracts much more interest (yeah, I'm really overdue to update and integrate the two). When you use this blog site, you're a part of it. That's critical.

Response from the session has been amazing. For a room of less than 50 people, I've already had two direct relevant contacts and a stack of fantastic session feedback forms. Compared to a tech conference, that's a much stronger "business response" than you'd expect. More interesting, is that the contacts and feedback directly relate to the topics we discussed and are thoughtful and interesting to read.

I think I may look at opportunities to do more of that kind of speaking in the future.


There are  - loading -  comments....



Other Recent Stories...

  1. 05/05/2016Is the growing social-sourced economy the modern back door into socialism?Is the growing social-sourced economy the modern back door into socialism? I read a really insightful post a couple of days ago that suggested the use of social network funding sites like “Go Fund Me” and “Kickstarter” have come about and gained popularity in part because the existing economy in no longer serving its purpose for anyone who isn’t already wealthy. Have the traditional ways to get new ventures funded become closed to all but a few who aren’t already connected to them and so onerous as to make ...... 
  2. 04/20/2016Want to be whitelisted? Here are some sensible rules for web site advertisingAn increasing number of websites are now detecting when users have ad-blocking enabled, and refuse to show content unless you "whitelist" their site (disable your ad-blocking for them). I think that is a fair decision on their part, it's how they pay for the site. However, if you want me (and many others) to white list your site, there are some rules you should follow. If you violate these rules, I won't whitelist your site, I'll just find content elsewhere. 1. The total space taken up by advertisements ...... 
  3. 12/30/2015Fantastic new series on Syfy called “The Expanse” – for people who love traditional science fiction[] “The Expanse” is a new science fiction series being broadcast onthe Syfy channelthis winter. It’s closely based on a series of books by author James S. A. Corey beginning with “Leviathan Wakes”. There are 5 books in the “Expanse” series so far. If you’re a fan of the novels you’ll appreciate how closely the books are followed.TIP: The first five episodes are already available on Syfy.com. If you’re having trouble getting into the characters and plot, use those to get up to speed.The worlds created for ...... 
  4. 10/20/2015My suggestion is to stay away from PayAnywhere(dot)com  
  5. 08/07/2015Here is one for you VMWARE gurus - particularly if you run ESXi without fancy drive arrays 
  6. 08/06/2015The Killer of Orphans (Orphan Documents) 
  7. 06/02/2015Homeopathic Marketing: Traveler on my Android is now calling itself VERSE. Allow me to translate that for the IBM Notes community... 
  8. 03/17/2015A review of British Airways Premium Economy Service – How to destroy customer goodwill all at once 
  9. 02/26/2015There's a bug in how @TextToTime() and @ToTime() process date strings related to international standards and browser settings. 
  10. 01/21/2015Delivering two new presentations at Developer Camp (EntwicklerCamp) 2015 in Germany 
Click here for more articles.....


pen icon Comment Entry
Subject
Your Name
Homepage
*Your Email
* Your email address is required, but not displayed.
 
Your thoughts....
 
Remember Me  

Please wait while your document is saved.