Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

Great round table with Kristen Lauria about the Lotus Knows campaign

By Andrew Pollack on 01/19/2010 at 03:28 PM EST

As you may have seen posted from some of our more fleet fingered friends, Kristen Lauria, VP of Marketing and Channels, IBM Lotus hosted a round table for those of us in the "Treat Bloggers as Press" program. The topic was the "Lotus Knows" campaign, and let me say that I'm impressed as hell.

I'm not a marketing wizard, so I can't tell you she's right -- but I can tell you that everything she's saying and doing resonates with what I want to see said and done. To me, that means she's a genius.

Keep in mind that even though we've been talking and interacting with Lotus Marketing about the campaign, the public side has really only been serious for about 3 months. The results in the initial market have been profound. The campaign is directed at energizing the core of IT people as well as the movers and shakers that make up the existing customer base every bit as much as any potential new customers -- and it's working.

Key points from the meeting that made me especially happy:

1. Lauria clearly committed to making this campaign stick both in duration and consistency over a much longer period of time than any previous campaign. This one will play out and get through to people in a way that others have failed to do. We're already seeing the result, and it will get better.

2. Now that the first numbers are back from test markets and are so promising, a much broader and much more global roll out begins. The initial big non-U.S. commitment is to Germany but it will move on from there.

3. Recognition of the value added by dynamic local leaders with user groups and other activities will mean those things will be encouraged and supported

I'm very encouraged by what I'm hearing and look forward to how it plays out over 2010 with customers finally starting to feel less abandoned and more as if they're part of something important.


There are  - loading -  comments....

re: Great round table with Kristen Lauria about the Lotus Knows campaignBy Adam Osborne on 01/19/2010 at 10:00 PM EST
That is great news Andrew. I really hope they can bring this to my home market
of Australia sooner than later.

I really can't stress this enough.. it is either now or never here.

Air cover is pointless once the troops are gone.


Other Recent Stories...

  1. 04/04/2020How many Ventilators for the price of those tanks the Pentagon didn't even want?This goes WAY beyond Trump or Obama. This is decades of poor planning and poor use of funds. Certainly it should have been addressed in the Trump, Obama, Bush, Clinton, Bush, and Reagan administrations -- all of which were well aware of the implications of a pandemic. I want a military prepared to help us, not just hurt other people. As an American I expect that with the ridiculous funding of our military might, we are prepared for damn near everything. Not just killing people and breaking things, but ...... 
  2. 01/28/2020Copyright Troll WarningThere's a copyright troll firm that has automated reverse-image searches and goes around looking for any posted images that they can make a quick copyright claim on. This is not quite a scam because it's technically legal, but it's run very much like a scam. This company works with a few "clients" that have vast repositories of copyrighted images. The trolls do a reverse web search on those images looking for hits. When they find one on a site that looks like someone they can scare, they work it like ...... 
  3. 03/26/2019Undestanding how OAUTH scopes will bring the concept of APPS to your Domino serverWhile a full description of OATH is way beyond what I can do in this quick blog entry, I wanted to talk a bit about how "SCOPES" interact with the already rich authorization model used by Domino. Thanks to the fantastic work by John Curtis and his team, the node.js integration with Domino is going to be getting a rich security model. What we know is that a user's authorizations will be respected through the node.js application to the Domino server -- including reader names, ACLs, Roles, and so on. The way ...... 
  4. 02/05/2019Toro Yard Equipment - Not really a premium brand as far as I am concerned 
  5. 10/08/2018Will you be at the NYC Launch Event for HCL Domino v10 -- Find me! 
  6. 09/04/2018With two big projects on hold, I suddenly find myself very available for new short and long term projects.  
  7. 07/13/2018Who is HCL and why is it a good thing that they are now the ones behind Notes and Domino? 
  8. 03/21/2018Domino Apps on IOS is a Game Changer. Quit holding back. 
  9. 02/15/2018Andrew’s Proposed Gun Laws 
  10. 05/05/2016Is the growing social-sourced economy the modern back door into socialism? 
Click here for more articles.....


pen icon Comment Entry
Subject
Your Name
Homepage
*Your Email
* Your email address is required, but not displayed.
 
Your thoughts....
 
Remember Me  

Please wait while your document is saved.