Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

Great round table with Kristen Lauria about the Lotus Knows campaign

By Andrew Pollack on 01/19/2010 at 03:28 PM EST

As you may have seen posted from some of our more fleet fingered friends, Kristen Lauria, VP of Marketing and Channels, IBM Lotus hosted a round table for those of us in the "Treat Bloggers as Press" program. The topic was the "Lotus Knows" campaign, and let me say that I'm impressed as hell.

I'm not a marketing wizard, so I can't tell you she's right -- but I can tell you that everything she's saying and doing resonates with what I want to see said and done. To me, that means she's a genius.

Keep in mind that even though we've been talking and interacting with Lotus Marketing about the campaign, the public side has really only been serious for about 3 months. The results in the initial market have been profound. The campaign is directed at energizing the core of IT people as well as the movers and shakers that make up the existing customer base every bit as much as any potential new customers -- and it's working.

Key points from the meeting that made me especially happy:

1. Lauria clearly committed to making this campaign stick both in duration and consistency over a much longer period of time than any previous campaign. This one will play out and get through to people in a way that others have failed to do. We're already seeing the result, and it will get better.

2. Now that the first numbers are back from test markets and are so promising, a much broader and much more global roll out begins. The initial big non-U.S. commitment is to Germany but it will move on from there.

3. Recognition of the value added by dynamic local leaders with user groups and other activities will mean those things will be encouraged and supported

I'm very encouraged by what I'm hearing and look forward to how it plays out over 2010 with customers finally starting to feel less abandoned and more as if they're part of something important.


There are  - loading -  comments....

re: Great round table with Kristen Lauria about the Lotus Knows campaignBy Adam Osborne on 01/19/2010 at 10:00 PM EST
That is great news Andrew. I really hope they can bring this to my home market
of Australia sooner than later.

I really can't stress this enough.. it is either now or never here.

Air cover is pointless once the troops are gone.


Other Recent Stories...

  1. 09/04/2018With two big projects on hold, I suddenly find myself very available for new short and long term projects. In twenty five years, I don't think I've ever written an entry like this, but if you need the kind of work I do now would be a great time to get in touch. Both of the big projects I had lined up for late summer and early fall have been placed on hold and will be that way for a while. With the kids now all off at college and careers, I'm open to more travel than such than I have been in decades, but unless something else comes along, I'll be here working on updates to Second Signal and other things that ...... 
  2. 07/13/2018Who is HCL and why is it a good thing that they are now the ones behind Notes and Domino?We need to address some biases here. IBM has made a deal under which the Notes & Domino software and intellectual property is now being developed and maintained by HCL America. HCL America is part of the very large "HCL Technologies" company that has grown from its roots in India to become an 8 Billion Dollar company with a global presence in the IT Industry. You could be excused for initially believing, as many people do when they hear this, that "they've outsourced the code to India where they'll milk it ...... 
  3. 03/21/2018Domino Apps on IOS is a Game Changer. Quit holding back.BOOM. This will be as important for the platform as Traveler. If your company has ditched Notes and Domino, I feel sorry for you. For companies that do use Notes/Domino this is a game changer and Apple should be paying attention. Here's why: There are hundreds of little Notes client applications you'd never spend the time and money to build and deploy for your internal user base on IOS that we use Notes for all the time (those of us still using it). Now, those are suddenly ALL available on the iPad. ...... 
  4. 02/15/2018Andrew’s Proposed Gun Laws 
  5. 05/05/2016Is the growing social-sourced economy the modern back door into socialism? 
  6. 04/20/2016Want to be whitelisted? Here are some sensible rules for web site advertising 
  7. 12/30/2015Fantastic new series on Syfy called “The Expanse” – for people who love traditional science fiction 
  8. 10/20/2015My suggestion is to stay away from PayAnywhere(dot)com  
  9. 08/07/2015Here is one for you VMWARE gurus - particularly if you run ESXi without fancy drive arrays 
  10. 08/06/2015The Killer of Orphans (Orphan Documents) 
Click here for more articles.....


pen icon Comment Entry
Subject
Your Name
Homepage
*Your Email
* Your email address is required, but not displayed.
 
Your thoughts....
 
Remember Me  

Please wait while your document is saved.