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Guerrilla Marketing - using crowd tactics, community influence, and other techniques to get attention at low cost through other peoples media is no longer revolutionary. Its common as dirt. We all do it to some extent. The C.U.L.T. shirt is a bit of it. The idea is to get yourself of your product known on someone else's dime.
But what happens when you over-apply these tactics in a community? When a group of people who are essentially competitors come together in a tight community like a conference setting and in good will make no attempt to compete, can you really get away with attempting to out shine your peers through volume, numbers, or other such tactics?
I've watch Planet Lotus go from an incredibly useful site to something I have to rigorously filter down into a distilled set of favorites now that everyone seems to think that a few sensational blog titles will make them some kind of pseudo celebrity and increase their business or careers. I wonder, will community events like the group sessions at Lotusphere become similarly encumbered by arrogant, discourteous, cynical manipulation?
Well known bloggers, Best Practice Track speakers, and members of the Lotus Design Partner program -- its our job to be community leaders and to do that by setting an example of community participation. I want to use this blog entry to call on my peers to give some careful thought to balancing your efforts at gaining attention against an understanding of the needs of the others around you. Lets never turn group venues into competitive situations or we'll damage the value a great deal.
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