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Yet another logo evolution, and yes, I'm still begging for feedback.

By Andrew Pollack on 11/11/2006 at 10:06 PM EST

Update: A final logo was chosen. Click here to see it.

Great feedback so far. Since I love to push my luck, here's the next evolution in the logo design. The changes aren't based as much on specific suggestions as on what parts of the previous attempts were clear to everyone and what parts had people really confused (meaning my imagery didn't work).




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re: Yet another logo evolution, and yes, I'm still begging for feedback.By Ben Langhinrichs on 11/12/2006 at 08:08 AM EST
It is better having the bat signal (or whatever you would call it) coming out
of the "l" at the end, but what is the soda can with the lollipop coming out
the top which sends the signal supposed to represent?
wow. You had almost the same impression as my wife.By Andrew Pollack on 11/12/2006 at 08:54 AM EST
Ben, I thought it would be obvious whas that was. Back to the drawing board I
guess.

It was a cell phone antenna.
re: Yet another logo evolution, and yes, I'm still begging for feedback.By Bobby on 11/12/2006 at 09:13 AM EST
I think I'd replace the "bat signal"(clever) with a short sine wave and tilt
the hat/maltese cross device to the horizontal. Perhaps even swap that device
for something more representational of the actual fire call( I'm trying to
think of what that might be). Maybe that's a little too "blunt object".

Or, how about an image of a cell phone with the maltese cross on it, recieving
the signal?
re: Yet another logo evolution, and yes, I'm still begging for feedback.By Richard Schwartz on 11/12/2006 at 10:33 AM EST
On the previous post, I had actually considered suggesting that you make the
"l" into an antennal tower with waves radiating from it toward the letter "i" ,
and have the "bat signal" originate at the "Si". I decided that would be too
busy, but I do think an antenna tower would be more easily identifiable than
what you've got.


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