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Wow, what a weekend. Second Signal made it's trade-show debut

By Andrew Pollack on 05/06/2007 at 08:52 PM EDT

I spent this weekend with Second Signal at a very small vendor show that was part of "Cumberland County Fire Attack School" (CCFAS). CCFAS is an annual event where something like 400+ firefighters take hands on classes in everything from advanced vehicle extrication to fire command. My personal favorite ever was "Get Out Alive" where I got to dive out second story windows in all my gear.

A table at this show is incredibly inexpensive. There were like 15 vendors total -- most selling gloves, tools, safety and rescue equipment. I had one real goal for this show. To learn what I needed for the larger show in Springfield next month. On that front, I was successful almost right away. I spent the weekend working on the "message" and how to deliver it.

I had a great many good conversations -- I won't know for months if any turn into sales of course. I also, nearly accidentally, seem to have started a reseller program. More on that next week.


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