Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

Does Bank One really think sending me deceptively written marketing will make me a customer?

By Andrew Pollack on 03/23/2005 at 08:17 PM EDT

Like all of you, I get credit card offers almost daily in the postal mail. I've noticed a trend though. I can almost guess the card vendor based on the type and level of deception they used to get you to open it. I've had one recently that was specifically designed to look like a bank statement. It even said statement on it. In smaller print, on the back, it said the letter contained a "statement of offer". Who is fooled by this?

Two credit card companies are spending ridiculous sums of money to try to get me to sign up. Citibank -- who seem to prefer the mode of deception whereby they send you a letter as close to indistinguishable from an airline miles statement as possible, then if you fall for it and open the envelope they offer you miles to join. The other is Bank One. Bank One tries so many different deception methods to get me to open their junk mail, that I'm starting to get annoyed.

While I appreciate the fact that this junk mail subsidizes my other postal mail and keeps stamp costs down, I find it really uncomfortable to be the target of so much concentrated deception. If anyone from Bank One is out there, I have a question for you. Do you seriously think, in some twisted logic, that deceiving me as often as possible and in as many devious ways as you can is likely to make me want to be your customer? Lets think this through, shall we? The last thing I want in a banking relationship is a bank that tries to trick me. Surely I'm not alone in this.

Want to win my business? Here's what MBNA did -- they're who I do virtually all my credit purchases with. First, never call me. I'll call you. Second, when I do call, put someone on the phone who actually wants to help me, and speaks my language natively. If you choose to shuffle me off to the lowest bidder for a phone conversation, you're not going to do well competing against a bank who employs several thousand people near my own town. Most of all -- communicate with me honestly as a human being, not deceptively as a target.

Bank One -- I'd rather spend a night out's worth of extra money on anyone else, than do business with a company which believes trickery is an acceptable way to win business.

There are  - loading -  comments....

Other Recent Stories...

  1. 01/28/2020Copyright Troll WarningThere's a copyright troll firm that has automated reverse-image searches and goes around looking for any posted images that they can make a quick copyright claim on. This is not quite a scam because it's technically legal, but it's run very much like a scam. This company works with a few "clients" that have vast repositories of copyrighted images. The trolls do a reverse web search on those images looking for hits. When they find one on a site that looks like someone they can scare, they work it like ...... 
  2. 03/26/2019Undestanding how OAUTH scopes will bring the concept of APPS to your Domino serverWhile a full description of OATH is way beyond what I can do in this quick blog entry, I wanted to talk a bit about how "SCOPES" interact with the already rich authorization model used by Domino. Thanks to the fantastic work by John Curtis and his team, the node.js integration with Domino is going to be getting a rich security model. What we know is that a user's authorizations will be respected through the node.js application to the Domino server -- including reader names, ACLs, Roles, and so on. The way ...... 
  3. 02/05/2019Toro Yard Equipment - Not really a premium brand as far as I am concernedDear Toro Customer Service, I arm writing about the following machine: Toro Power Max 1120 OXEModel:38654S/N:31000#### Specifically, bearing part #:63-3450 This is the part ($15 online / $25 at the local dealer) that caused me to raise my objections on-line. This piece of garbage is supposed to be a bearing. It carries the shaft which drives both stages of the auger. The shaft passes through the bearing (which is what bearings do) after the auger drive pulley as the shaft goes through the back (engine ...... 
  4. 10/08/2018Will you be at the NYC Launch Event for HCL Domino v10 -- Find me! 
  5. 09/04/2018With two big projects on hold, I suddenly find myself very available for new short and long term projects.  
  6. 07/13/2018Who is HCL and why is it a good thing that they are now the ones behind Notes and Domino? 
  7. 03/21/2018Domino Apps on IOS is a Game Changer. Quit holding back. 
  8. 02/15/2018Andrew’s Proposed Gun Laws 
  9. 05/05/2016Is the growing social-sourced economy the modern back door into socialism? 
  10. 04/20/2016Want to be whitelisted? Here are some sensible rules for web site advertising 
Click here for more articles.....

pen icon Comment Entry
Your Name
*Your Email
* Your email address is required, but not displayed.
Your thoughts....
Remember Me  

Please wait while your document is saved.