Andrew Pollack's Blog

Technology, Family, Entertainment, Politics, and Random Noise

When does an application stop belonging to its owner?

By Andrew Pollack on 02/06/2010 at 08:43 AM EST

When an application becomes truly successful and people start relying on it for things they consider important, is there a point at which the application starts to belong to the owners? Facebook's latest change brings the topic to mind, but it can happen to you with internal applications as well. There comes a time when users begin to have a personal stake in the design of a good application.

Facebook makes a great example for when your users really own your application. Its user base is both extremely large and extremely broad in terms of user skill levels and technology sophistication, and its value is intrinsically tied to its size. The same application, started over with a blank slate, couldn't compete. To be competitive it would have to entice as large a user base to join or switch. It fills a niche that is not easily filled by just switching to some other service if people don't like a change. The value of its niche comes from the size of its audience. If you don't like a change, you're torn between the desire to go somewhere else for that functionality and the consequential loss of all your connections -- the whole value of the application. The result is the strong push back any time a change is made. Facebook finds itself having to be very careful not to get between someone who finally found an application exciting enough to bother learning to use the web, and her grand children. It happens in almost any media form. Authors talk about not being able to have characters grown and change. Popular TV shows, musicians, and even consumer products manufacturers face the same problem. They're under pressure to keep their products fresh and appeal to new audiences, but beloved by their huge customer base that resists just that kind of change.

We'd like all the applications we build to be so well liked that users resist any changes --- but if it's your application, you know where the flaws are. You know about the things people want that you can't do because of an architectural limitation. You know about the things that would make the application friendlier for some, but work against the slim business model you've carved out to make the app actually pay for itself.

Do you have apps that you really want to change, but can't because users like them the way they are? I'm curious, and would love to hear about them.


  • car icon

    On Site Training

    We can bring the same kind of top quality training you get at conferences right to your offices. If your team needs training in a single topic, or you want to do a whole series on site, we can put a mini-conference together just for your team. For more information, Contact Me.
  • There are  - loading -  comments....

    re: When does an application stop belonging to its owner?By Patrick Kwinten on 02/07/2010 at 06:39 EST
    Comment Loading
    re: When does an application stop belonging to its owner?By Theo Heselmans on 02/07/2010 at 12:01 EST
    Comment Loading


    Other Recent Stories...

    1. 07/20/2010IBM has invented the time machine - and not in a good waySteve Mills is now in charge of both hardware and software. According to The New York Times.... The management changes, announced in an e-mail message to I.B.M. employees, were intended to improve the company’s products and services, Mr. Palmisano wrote. For example, computer hardware and software are for the first time being placed under the oversight of one executive......Increasingly, Mr. Palmisano wrote, computer systems must be “designed and brought to market as tightly integrated” packages of ...... 
    2. 07/18/2010A lot of work, but something I've always wanted to do -- Fixing up a car for one of my kidsOne of the things I've thought about for years and have always wanted to do, is to fix up a car for one of my kids. I'm not sure why, but its just something that I've thought about since they were really small. Of course, daydreams being what they are, the reality is never quite as grand in scale -- the 70's era muscle car turns out to be a 2002 Kia, and instead of an old pole barn to work in, the car is up on ramps in my driveway. Still, I'm really enjoying getting to do the work, being able to do the ...... 
    3. 07/13/2010Old Spice -- Their marketing team fully groks social media. You know the old spice guy (I'm on a boat)? I don't care for their products, but their ad people have gone social nuclear. Read this to see how they've totally "Got" social media promotion. ...... 
    4. 06/22/2010Product Review: Plantronics Savi Office wireless headset 
    5. 06/16/2010Ed Brill has a blog. Peter O'Kelly has blog... 
    6. 06/15/2010How about Traveler for Desktop? 
    7. 06/15/2010Why XPages is not LCD any more 
    8. 06/15/2010Fixing Domino Designer -  
    9. 06/14/2010Bandwagon: Why the decline in Notes seats, when the Domino server is still the best value on the marketplace? Here's why.... 
    10. 05/17/2010Unified Comunications Server? That ship sailed -- it's time to move on. 
    Click here for more articles.....


    pen icon Comment Entry
    Subject
    Your Name
    Homepage
    *Your Email
    * Your email address is required, but not displayed.
     
    Your thoughts....
     
    Remember Me  

    Please wait while your document is saved.