Imagine our leadership taking polls, talking with important people, and building support for something big. The big thing is expensive. Its going to be controversial. If all goes well it will change the world. What if it doesn't go well? Of course it will go well. We're big and powerful. We have the best technology and we have the best force for deploying that technology. We know things. Sure, there are dissenters. They don't matter. Our constituency really likes our Big Idea. We'll even bring in some of the most outspoken critics and make them part of the team. Then they'll have to buy in to what we're doing. The stories they write will be positive, and that will help.

The first big steps go really well. The Big Idea seems to be going very well. Then the unthinkable. Things don't go as planned. Our leadership skipped over too many steps because they were so focused on the push for Big Idea. The fundamentals that have always made them so successful were glossed over this time. The Big Idea was so powerful that it didn't need the fundamentals in place to work.

Only it did.

The big idea isn't working. Even much of the core constituency that was for it in the first place are frustrated and worried about the long term success. To make matters worse, not only doesn't there seem to be a plan in place to fix things and get back on track -- there doesn't even seem to be an acknowledgment that one is needed.

How long do we wait? How long do we tolerate our leadership pushing its Big Idea at the expense of the values and characteristics we hold most dear? How do we make a leadership listen to us when it is so isolated as to hear only the voices of its supporters?

Does anyone not know what Big Idea I'm talking about yet? Without me having to mention it by name, it should be obvious to almost everyone reading this message. Why? Because it is so clearly the truth. It is so resoundingly obvious to most of us by now, that Jung could use it as an example of the collective unconsciousness that forms within a culture.

It is high time for our leaders to recognize that the Big Idea has failed.
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