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Want to be whitelisted? Here are some sensible rules for web site advertising

By Andrew Pollack on 04/20/2016 at 12:40 PM EDT

An increasing number of websites are now detecting when users have ad-blocking enabled, and refuse to show content unless you "whitelist" their site (disable your ad-blocking for them).

I think that is a fair decision on their part, it's how they pay for the site. However, if you want me (and many others) to white list your site, there are some rules you should follow. If you violate these rules, I won't whitelist your site, I'll just find content elsewhere.

1. The total space taken up by advertisements cannot be more than 1/4 the size of the content I came to see on your page. Period. If you fill my screen, I go somewhere else.

2. Ads can not move, blink, or change. Period. It's too distracting an annoying.

3. Ads cannot be served by advertising networks that do not thoroughly screen for malware.

If a site requests that I whitelist them, I may try it once and see how it looks (if it's a reputable site). If they violate one of these three rules, I'm gone.


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